Management Team

Andy Potter

Technologist and business executive with 25 years of experience in a variety of engineering and executive roles. Prior to founding Growthmill, Andy served as the Chief Technology Officer for Rug Doctor, the pioneering sharing economy company. During his time at Rug Doctor, Andy oversaw an overhaul of IT infrastructure, led ecommerce initiatives on RugDoctor.com to 594% growth over 4 years and developed the same day delivery program. In 2020, Andy was one of 5 finalists for the Dallas CIO of the Year.

Before joining Rug Doctor, Andy delivered custom software and data analytics solutions to a variety of organizations in the insurance, educational and retail industries. Andy is a graduate of Emory University and is certified in Microsoft Solutions, AWS, Marketo and Six Sigma.

Andy lives in Dallas, TX with his wife and 2 spoiled dogs.


Nikola Milutinovic

Technologist and founder of Essentialz, a platform to speed up and optimize backend development. Prior to Essentialz and Growthmill, Nikola was the founder of Coreware Labs, a team of over 30 software engineers developing solutions for startups and established businesses in the United States, Europe, and Asia.

Nikola attained a bachelor's and master's degree in Computer Software Engineering from the University of Belgrade.

Nikola lives in Belgrade, Serbia with his wife, daughter, and his beloved dog Charlie.


Growthmill Approach

Growthmill was founded by CTOs and we approach each project with an agile, user-centric approach. We don’t burden the project with low-value documentation and project management. We cut through undue processes and focus on activities to understand client needs. Progress is shared in a transparent, simple fashion.

Every project starts with an evaluation of the problem and desired future state. An understanding of a client’s customers (internal and external) and relevant competitors is essential. This understanding gives us an opportunity to share our experiences and ideas on how to deliver the best technical solution for our clients.


Technology services lead by CTOs with high value international engineers.

Core Values

  • Grow innovative ideas
  • Approach solutions with a Product mindset
  • Leverage Open Source solutions as applicable
  • Prioritize high impact features and reduce initial scope
  • Offer unmatched value to our clients
  • Optimize performance and quality
  • Cultivate team members through mentorship and work - life balance
  • 10% of employee time is allocated to learn, develop and expand their tech interests